Step Into Your Calling
Become an End-of-Life Educator
✔ Lead transformative workshops and conversations, and help your clients live and die well.
✔ Use Willow’s heart-centered, ready-to-use resources.
✔ Be part of a supportive community that understands this sacred work.
“What sets Willow apart from others in the industry, is how comfortable and relatable the workshops and tools are for people who are hesitant to engage in end-of-life planning.
"Each workshop leads participants gently into the conversations, and allows them to go deep or stretch their comfort zone a little, depending on where they are.”
- Johanna Munson,
Willow EOL Educator®, Peace of Mind Guide, Advance Care Planner, Author of Live Responsibly, Die Thoughtfully. WA, USA.
This 6-month program starts on March 24, 2025.
Join Willow’s step-by-step program and receive:
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Complete Workshop Collection: More than 10 thoughtfully-crafted workshop scripts, adaptable for virtual or in-person gatherings, group coaching, or one-on-one sessions
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Transformative Tools & Resources: Proven end-of-life-planning materials and coaching frameworks that help you guide meaningful conversations with ease
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Ongoing Support & Community: Opportunities to connect with fellow educators in monthly coaching circles, so that you never navigate this journey alone!
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Professional Development: Communication and marketing guidance and professional development to help your heart-centered practice flourish naturally and authentically. Your success matters to us!
"Willow’s heart-centered and thoughtful approach adds a powerful option to any end-of-life educator.
"Even in my Certified® CareDoula program, where we have our own community-education platform, I encourage my own students to join the Willow EOL Educator® Program as well! Since its inception, I’ve been so impressed with the quality material that the Willow team has produced."
- Deanna Cochran,
CEO & Founder of Caredoula School of Accompanying the Dying.
This program is for you if…
You feel deeply called to end-of-life work, and want to inspire people to live and die well.
You believe in the power of community and want to connect with others who share your vision.
You know you’ll benefit from having expert guidance to help you get started and support your continued growth.
You’re eager to move past the overwhelm and into action.
Ready to bring your vision to life?
Imagine How It Will Feel To:
- Offer transformative end-of-life education without having to create anything from scratch.
- Position yourself as a trusted, credible provider of end-of-life services.
- Focus on what matters most: creating meaningful connections with your clients and audience members.
- Be part of a supportive network of educators who lift each other up.
- Have a flexible toolkit that adapts to your unique way of serving—whether through workshops, group coaching, or one-on-one work.
“Willow stands apart with its approach to tackle in-depth issues beyond just creating a plan…
“Before joining Willow, I struggled to redesign my future health care planning workshops that could reach a wider audience.
"I now feel confident in promoting and delivering Willow Workshops that inspire participants to take meaningful steps in their end-of-life planning. Hearing participants share how the workshops motivated them to create plans and communicate with future caregivers has been incredibly rewarding..”
- Allison Elliot,
Willow EOL Educator®, Future (aka Advance) Health Care Planning, Celebration of Life Services. Toronto, Ontario, Canada.
Most people aren’t afraid to die, they’re afraid they've never really lived.
Whatever the cause of their fear, end-of-life planning is an opportunity for meaningful engagement and personal growth.
Heart-centered and inquiry-based workshops and conversation about the reality of our mortality®, inspire people to make the most of their precious and finite lives, and help them die in peace.
This work is deeply personal, creative, and complex. With the right tools and community, it can also be incredibly rewarding.
“With every workshop I delivered, participants came away with a greater comfort with their own mortality, and a confidence and eagerness to have these conversations with those they care about.”
- Karen Hendrickson,
Willow's first EOL Educator®, Co-Founder of Death & Dying Network International, Life and Business Coach, Death Doula, and End-of-Life Planning Specialist. Maple Ridge, BC, Canada.
You’ve felt the pull to guide others for a long time, and now is your moment.
All that matters in the end, matters now. Pursue what lights you up!
YES! I’M READY TO LEAD WITH PURPOSE!
The thought of leading workshops, connecting deeply with clients, and turning your passion into a meaningful practice might leave you wondering, “Am I ready for this?”
In the Willow EOL Educator® Program, we meet you where you are and guide you every step of the way. With a new step-by-step onboarding process, hands-on support, proven tools, and a vibrant community at your back, you’ll gain the confidence and skills to lead workshops that resonate and inspire.
You’ll not only be supported as you grow—you’ll thrive, discovering the joy and impact of helping others live fully.
“Having the Willow Workshops® completely designed for me was bloody unbelievable!
I am currently being paid to lead workshops in five assisted-living buildings. If I’d had to create them myself, I’d still be stuck in development. With their ground-breaking material, Willow made it easy to start making an impact—and money—right away."
- Allyson Watts,
Willow EOL Educator®, Workshop Leader, Vigiling, Memorials, Life Reviews. Winnipeg, Manitoba, Canada.
What You’ll Get as a Willow Educator
At Willow, we combine a pragmatic approach with heart-centered reflection to transform conversations about death into opportunities for personal growth and community connection.
By joining our program, you’ll receive:
1. Proven Tools and Resources
2. Comprehensive Training and Support
3. Marketing and Business Growth
“There’s nothing else in the industry like it to help me navigate my clients’ end-of-life journeys.
"Willow's structured and well-designed materials have been invaluable in my work with couples and families, opening space for long-avoided conversations, fostering deeper connections and significantly reducing overwhelm. "
- Catherine Schaarwaechter,
Willow EOL Educator®, Non-medical Support, Mentoring, and Care for the Dying and those close to them, grief consultations, and spiritual guidance. Montreal, Quebec, Canada.
Do you want to see how easy it is to use the materials?
Check out this 10-minute video where Reena walks you through some of Willow's scripts and slides.
"I appreciate not having to
reinvent the wheel.
"Especially if you're considering being an entrepreneur, a lot of the work falls on you to create and build. And this Willow program makes it easy!
- Kelli Dillon, Willow EOL Educator®, Owner of Endpowered. Los Angeles, CA.
The Willow EOL Educator® Program is a transformational 6-month journey designed to equip you with the skills, confidence, and community support to facilitate powerful end-of-life conversations.
You’ll gain access to Willow’s time-tested, engaging workshop scripts and tools on universal end-of-life educational topics, empowering you to lead meaningful discussions with clarity and confidence.
Through a combination of self-paced learning and live coaching, you’ll progress through four structured phases, gaining everything you need to become a certified Willow EOL Educator®.
Your Path to Becoming a Confident Willow EOL Educator®
🌱 Phase 1: Foundation and Orientation
- Gett oriented with Willow’s mission, philosophy, and educator community.
- Set personal goals.
- Find an accountability partner.
- Understand the shared agreements and guidelines that allow you to facilitate Willow Workshops®.
🌿 Phase 2: Getting Started with Willow Workshops®
- Familiarize yourself with the Willow Workshop® scripts.
- Develop your unique facilitation style.
- Gain confidence through guided practice and structured feedback
- Learn how to create safe spaces for profound conversations.
- Build essential techniques for managing group dynamics and supporting participants through vulnerable moments.
🍃 Phase 3: Growing your Impact
- Learn how to integrate Willow Workshops® into your professional practice or build a new business from the ground up.
- Discover proven strategies for identifying opportunities, marketing your services, pricing your offers, and building a client base that resonates with your unique approach.
🌳 Phase 4: Bringing it all Together
- Culminate your training with practical experience
- Deliver workshops to real audiences.
- Celebrate your growth with your cohort
- Launch your practice with confidence, backed by Willow's trusted brand and ongoing community support.
"I love all the tools that you get! It's all comprehensive. It makes it really easy to deliver your message and your workshops to individuals in a way that they feel comfortable."
- Sharon Harris,
Willow EOL Educator® and Owner of Serenity End-of-Life Doula. Murietta, California.
What You’ll Get in Each Module
- Pre-recorded training videos
- Interactive exercises and assignments
- Community discussion opportunities
- Practical implementation tools
- Progress-tracking badges
- Templates and downloadable resources
That's not all!
With live support you'll have many ways to learn, connect, and grow.
We know that learning is richer when you engage with others. That’s why this program isn’t just self-paced—you’ll also have access to live events to keep you motivated and moving forward.
Every month, you’ll get:
✅ Two live Willow Workshops® – Experience the workshops firsthand (offered at different times for accessibility).
✅ Two interactive group coaching sessions – Share your insights, and get expert guidance on using the Willow materials and marketing your services.
✅ One networking & support call – Connect with peers, check in on your progress, and get help navigating the program.
✅ Ask for Help Anytime – Receive personalized email support whenever you need guidance.
Join us live to deepen your learning, build confidence, and feel supported as you step into your role as a Willow EOL Educator®.
Get Started Now!
LANA MARIE CUMMINGS, END-OF-LIFE COACH AND DOULA, LICENSED WILLOW EOL EDUCATOR® , PORT COQUITLAM, BRITISH COLUMBIA
❝This content is gold, and it is so well organized and so beautifully formatted.❞
KAREN HENDRICKSON, COACH, DEATH DOULA & EOL EDUCATOR, TAKE THE JOURNEY, COACHING FOR SUCCESS AND CO-FOUNDER OF DEATH DOULA NETWORK INTERNATIONAL, LICENSED WILLOW EOL EDUCATOR® , MAPLE RIDGE, BRITISH COLUMBIA
❝As a Willow EOL Educator ™ I get to use readily-available, quality content to deliver to all audience types. The program materials are complete and provide many options for delivery. I can focus my time on actual facilitation and delivery instead of developing workshops or promotion content. The valuable resources and incredible support from Reena and Michelle have definitely enhanced the credibility and growth of my business.❞
JO-ANNE HAUN, END OF LIFE ALTERNATIVES, END OF LIFE DOULA, EDUCATOR AND SPEAKER, CO-FOUNDER OF DEATH DOULA NETWORK OF BC, LICENSED WILLOW EOL EDUCATOR™, KELOWNA, BRITISH COLUMBIA
❝Being a Willow EOL Educator™ enables me to provide heartfelt, pragmatic programs that allow participants to dig deep within themselves, open their hearts, and experience those wonderful “ah ha” moments. The hard work has already been done and all my partner and I have to do is bring our own flavor to the delivery. Willow’s material and approach is world renowned and very well respected. I’m honoured to be a part of this incredible program.❞
EILEEN WOLFINGTON, BILINGUAL HEALTH AND WELLNESS PROGRAM COORDINATOR, LICENSED WILLOW EOL EDUCATOR™, ST. LOUIS, MISSOURI
❝Being enrolled in the Willow End-of-Life Planning Educator program is an incredible investment that has enhanced how I view my mortality. The group training I have received thus far is delivered with enthusiasm, kindness and compassion by two extremely knowledgeable women. I look forward to sharing their wisdom, tools and meaningfully designed curricula within my community.❞
CHRISTA OVENELL, FUNERAL DIRECTOR, LICENSED WILLOW EOL EDUCATOR® , VANCOUVER, BRITISH COLUMBIA
❝If Reena and her team don’t know something about heart-centered adult education and facilitation, it may not be worth knowing. They are quite simply the recognized experts in this brave new world of ‘exploring the reality of our mortality.❞
IRIS PARADELA-HUNTER, MAMA & CONNECTION STRATEGIST, LICENSED WILLOW EOL EDUCATOR™, VANCOUVER, BRITISH COLUMBIA
❝Willow’s workshops have become my touchstone of a nourishing group process. With reflective and thought-provoking questions, the material draws out our authentic and vulnerable selves. I’m inspired to take my next step!❞
BONNIE HOFFMANN, DIRECTOR, PINE BOX FUNERALS INC., LICENSED WILLOW EOL EDUCATOR™, SHERWOOD PARK, ALBERTA
❝The best part of being a Willow EOL Educator ™ is having solid workshop curriculums to deliver and Reena and Michelle to encourage me. This allows me to be present with my clients. I also love the graphics and the layout of material.❞
VALORIA WALKER, ADVANCE CARE PLANNING TRAINER, END-OF-LIFE DOULA, LICENSED WILLOW EOL EDUCATOR™, COLUMBIA, MARYLAND
❝The Willow Educator Program has been a great resource for me. I look forward to each training because they are engaging and informative. The team is responsive to my questions and committed to my success as an EOL Educator.❞
DR. KAREN M. WYATT, AUTHOR, 7 LESSONS FOR LIVING FROM THE DYING
❝A magic combination of pragmatic and purposeful, Willow’s personal-discovery and planning tools will fire you up to get into action with your end-of-life planning and to live your best life.❞
CHELSEA PEDDLE, DEATH DOULA AND OWNER, CIRCLESPACE: EMPOWERED END-OF-LIFE PLANNING
❝Willow’s tools are my go-to resources for helping people uncover not only what’s important in death but also how you want to live right now. Willow’s educational approach is heart-centred inquiry at its best.❞
TRACY CHALMERS, END OF LIFE DOULA & INSTRUCTOR, END OF LIFE DOULA PROGRAM, DOUGLAS COLLEGE
❝Willow's tools are thoughtful and practical resources that inspire deep reflection and positive change.❞
DR. BEVERLY SPRING, PALLIATIVE CARE PHYSICIAN
❝Willow’s tools help us to turn facing the truth of our mortality into a profound opportunity for connecting with what gives our lives meaning and joy. Their educational approach is accessible and insightful.❞
A one-time commitment. A lifetime of impact.
Join the Willow EOL Educator Program® and gain lifelong access to a proven framework for meaningful conversations.
Once you complete Phase 1, which covers our shared agreements and guidelines, and agree to the terms of engagement, you’ll unlock:
✔ Lifelong permission to facilitate Willow Workshops®
✔ The ability to use and integrate Willow tools and products into your work forever.
✔ A supportive community and ongoing learning opportunities throughout your six-month journey.
And your journey doesn’t have to stop there! At the end of the six-month program, you’ll have the option to continue with community support, coaching, and support calls, plus an exclusive deep dive into turning your vision into a sustainable venture.
This isn’t just a course—it’s a lasting investment in your ability to guide transformative end-of-life conversations.
How Much Does The Willow EOL Educator® Program Cost?
The Willow EOL Educator® Program offers flexible payment options for the 6-month program, providing you with the resources, tools, and support to lead impactful workshops and grow your practice.
Until the end of February, the payment options are
- One-Time Fee: $1,900.00. OR
- 6 Monthly Payments: $325
From March 3rd, the payment options will be
- One-Time Fee: $2,150.00. OR
- 6 Monthly Payments: $367
Optional renewal fees:
After the 6-month program you may continue to use the Willow material and practice as a Willow EOL Educator for life.
You will also be invited to join the "Willow Grove" to continue to access coaching, new materials, and continued support from the community and the Willow team for:
- $99/month or
- $1,100/year
"The Willow community is one-of-a-kind...
"In the US and internationally, I have not found any other community that gives me the connections, expertise and support that Willow does."
- Lorelee McCleary,
Willow EOL Educator®, End of Life Planning Specialist. Southwest Michigan, United States.
Help people wake up before their time's up.
Join the Willow EOL Educator Program® Now!
** We recognize that high exchange rates against the U.S. dollar can make pricing challenging for those from other countries. To ensure accessibility, we’re offering people from outside the United States the ability to pay in Canadian dollars (CAD).
💡 To qualify for the CAD rate, your billing and credit-card address must not be from the US.
Choose from one of the payment options below:
Monthly Payment — USA Rate
6 Payments of $325 USD
Prices Increase March 3rd!
Enroll Now - $325 USD/MonthOne-Time Payment — CAD Rate ** (see above)
$1,900 CAD
Prices Increase March 3rd!
Enroll Now - $1,900 CADMonthly Payment — CAD Rate ** (see above)
6 Payments of $325 CAD
Prices Increase March 3rd!
Enroll Now - $325 CAD/Month
"Willow Workshops are incredibly accessible and adaptable, and blend seamlessly into my business.
"By infusing the Willow energy into my work, Willow has become an anchor to my practice. Beyond that, the program deeply connected me to my own end-of-life journey, empowering me with the confidence to guide others."
- Catherine Boomer,
Willow EOL Educator®, Providing Aging Education, Planning, Family Caregiving, Coaching, and Mediation.
Meet Your Guides
Reena Lazar and Debra White are compassionate and pragmatic educators, coaches, and curriculum designers specializing in end-of-life planning. With extensive experience in deathcare, grief, business coaching, conflict resolution, and communications, they are skilled facilitators who bring a heart-centered approach to their work.
Driven by a shared passion, they use conversations about death as a transformative pathway for personal growth, community connection, and planetary healing.
Discover more about their journey and expertise in their bios.
Frequently Asked Questions...
If you don’t find what you’re looking for, please contact us and we’ll be happy to answer any questions you may have.
How exactly can I use Willow’s intellectual property in my practice / business?
Can I still use my own brand?
Can I modify the Willow Workshops® to suit my own style and practice?
Can I use Willow materials inside my practice / business if I’m not a Licensed Willow EOL Educator®?
Can we incorporate Willow Workshop®, products, and tools into our organization’s programming?
I’m employed by an organization. Can I be a Willow EOL Educator in my workplace?
How does the Willow EOL Educator® Program compliment other services I provide?
How does the Willow EOL Educator® Program fit in with other end-of-life training programs?
Can I get a refund if I discover this is not the right fit for me?
What are Willow’s plans to create new Willow Workshops® and materials?
“Once I found Willow I just stopped looking at other places!
“I started my own death-coaching business and was overwhelmed with all I needed to prepare for my clients. I really didn't know where to start to help folks plan for their best death, both practically and emotionally.
"When I found Willow, I discovered that they'd already done the legwork and I didn’t need to reinvent the wheel! Now I'm much better equipped to help folks with their plans, particularly their emotional journey as they face their deaths. I don’t know of any other company that has such a complete and integrated toolbox.”
- T.J. Ford,
Willow EOL Educator®, Death Doula, Death Coaching, Funeral Celebrant. Jackson Heights, Queens, NY.
