Next Educator Cohort begins in 2025!
Are you looking for heart-centered material and tools to use in your practice?
As a Willow EOL Educator® you can use Willow’s expanding end-of-life education and planning tools and products, including detailed scripts for more than 10 different virtual or in-person workshops, advance-care-planning and coaching tools.
You’ll also receive marketing support, and professional and business development to build or augment your heart-centered practice.
Join the global network of heart-centered, end-of-life educators.
Harness this pivotal time in humanity by joining our vibrant community of Willow EOL Educators®.
- Be the catalyst that helps people wake up before their time’s up.
- Transform the conversation around death and dying into a rich opportunity for personal growth and community connection.
The world needs your passion right now - Become a Willow EOL Educator®
In less than two weeks, you can become a licensed Willow EOL Educator®, lead Willow Workshops® and begin using Willow materials in your practice.
learn
Master the power of Willow’s educational approach.
Take part in 11 virtual or in-person Willow Workshops® led by members of the Willow Team.
Benefit from on-line learning & development opportunities to help you thrive in your practice.
Engage with the growing network of Willow EOL Educators®.
educate
Lead your own Willow Workshops® or integrate Willow’s exercises, products, and tools into your workshops, events or practice.
Use Willow’s pragmatic and heart-centered approach to make a powerful impact on the people you reach.
Help others discover who and what matter most now and in preparation for their inevitable death, dying & after-death care.
earn & grow
Generate income and grow your practice with Willow’s tried & tested workshops, products, and tools.
Benefit from Willow’s business development and marketing know-how.
Expand your reach with promotion on Willow’s website & marketing channels.
Earn a 50% commission on affiliate sales of all eligible Willow products.
Willow has three heart-centered, end-of-life education and planning learning areas.
Each area includes content for virtual Willow Workshops® and a variety of products and tools to use in your practice. This inquiry-based approach facilitates pragmatic end-of-life planning along with deep self reflection and meaningful personal discovery.
As a Willow EOL Educator®, you get ongoing training and support to lead Willow Workshops® and apply the products and tools to your practice.
Each Willow Workshop® includes a detailed script with step-by-step instructions for 1.5-2 hours of activities, a supply list, opening and closing rituals, and technical instructions. All materials can be used inside their respective learning areas and you can mix and match for unlimited combinations of workshop series.
Making Sense of Life & Death
Making sense of life and death is the foundation or container for all pragmatic end-of-life planning. This learning area helps people explore the reality of their mortality, refine end-of-life planning priorities, name core values and articulate hopes and fears for their inevitable death, dying and after-death care.
WORKSHOP TOPICS
- How to Stop Procrastinating with End-of-Life Planning
- Values, Wishes and Who and What Matter Most
- Conscious Health, Personal Care, and Final Wishes
TOOLS TO USE IN YOUR PRACTICE
- Reality of Our Mortality Planning Checklist
- How to Stop Procrastinating with End-of-Life Planning
- 7 Tools for Making Sense of Life & Death: A workbook to explore the reality of your mortality (print and fillable ebook versions)
- 7 Tools for Making Sense of Life & Death: Online Program
Legacy, Love Letters & Heart Wills®
In this learning area people reflect on their lives, consider their legacy and write lasting messages to those they love and future generations. In doing so, they transform relationships, create meaningful keepsakes, and produce a manifesto for living.
WORKSHOP TOPICS
- The 5-Minute Legacy Love Letter®
- Writing Your Heart Will® as Manifesto For Living
- How to Create and Live Your Legacy
- Remembering and Being Remembered
TOOLS TO USE IN YOUR PRACTICE
- The 5-Minute Legacy Love Letter®
- How to Write Your Heart Will®
Departure Directions®
Departure Directions is Willow’s term for written guidelines—determined by one’s values, beliefs and priorities—for how they wish to be cared for and remembered after they die. This learning area explores five key factors that shape people’s choices when considering their final wishes.
WORKSHOP TOPICS
- 9 Things to Include in Your Departure Directions®
- Greening Your Death and Aligning Your Values
- 5 Steps for Successful End-of-Life Planning Conversations
TOOLS TO USE IN YOUR PRACTICE
- 9 Things to Include in Your Departure Directions®
- 5 Steps for Successful End-of-Life Planning Conversations
- A Brief on Grief and Mourning
What’s included…
When you join the Program and become a Willow EOL Educator®, you receive everything you need to start facilitating this work: detailed workshop scripts, tools, resources, and so much more.
Learning & Development
ONLINE COURSE AND KNOWLEDGE BASE
Willow EOL Educators® have 24/7 access to a robust expanding course and Knowledge Base that includes:
- Detailed scripts of both in-person and Zoom-based Willow Workshops®
- Banners and templates to promote your workshops
- Willow tools and products to use in your practice
- Lessons on ways to make money as a Willow EOL Educator and how to market yourself.
- Lessons on how to lead Willow Workshops® both in person and on Zoom
- Lessons on how to use Willow materials with individuals and families
MONTHLY EVENTS:
We’ve got your back! Every month, you can expect:
- Coaching Circle: Join our monthly coaching circle, focusing on growth, skill development & professional efficacy.
- Marketing Circle: Connect and collaborate on all things marketing for your business.
- Tech Support: Level up your tech skills with a collaborative coaching session for your individual tech needs.
- Willow Workshops: Gain clarity and confidence with the facilitation of Willow Workshops by attending as many or as often as you like!
Willow EOL Educators® have the oportunity to have personalized attention tailored to your business needs and goals. Our coaching support can help you to build accountability, overcome obstacles, and enhance your skills in order to achieve your goals.
PEER SUPPORT:
Willow EOL Educators® will have the opportunity to connect and learn from each other. You can meet with other Willow EOL Educators® to explore collaboration, cross-marketing and even mentorship opportunities.
All Willow EOL Educators® are invited to be listed on Willow's Website in our Educator Directory. Your individual profile includes information about you and ways for people to contact and book you.
PROMOTE YOUR EVENTS ON THE WILLOW WEBSITE
As a Willow EOL Educator® your Willow Workshops® can be listed on the Willow Events page, maintained and promoted by Willow.
GROW YOUR AUDIENCE & BUILD YOUR BRAND
We’ll use our newsletter and social media channels to help you fill up your events and build global awareness of your brand. We’ll feature Willow EOL Educators® and shout out about your offerings on a regular basis.
There's more...
PRIMO AFFILIATE PARTNER STATUS
Willow EOL Educators® make 21% commission ($400 USD when the program is at full price) for every person they successfully refer to the Willow EOL Educator® program.
Also for every eligible Willow product sale you make through your affiliate link in the Willow Shop, you’ll receive a 50% commission.
WHOLESALE DISCOUNT
As a Willow EOL Educator® you can take advantage of a 50% discount on bulk purchases of the print version of Willow’s 7 Tools for Making Sense of Life & Death: a workbook to explore the reality of your mortality. You can give away the workbooks as part of your service, or resell them to clients.
How the Program Works
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As a purchaser of the Willow EOL Educator® Program you can—and are encouraged to—participate for free in any or all of the Willow Workshops® and coaching circles offered by the Willow team. This will greatly help your personal and professional development.
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Willow Workshops® and Coaching Circles take place at the following times and dates. It would be ideal if you can attend once or twice a week once you begin the program.
Licensing Requirements:
You can call yourself a Willow EOL Educator® and begin leading your own Willow Workshops® and using Willow materials, products and tools in your practice as soon as you complete the following, which could take as little as two weeks!
- Participate in one Orientation & Overview session, and
- Attend a minimum of two Willow Workshops®
Register today and get extra time!
We'll start your one-year term on the date you attend your first workshop. NOT the date you register for the Willow EOL Educator® Program.
What people are saying….
Glowing reviews indicate that Willow Workshops®, products and tools will support your community members to feel enriched and energized to complete meaningful end-of-life planning. Learning with Reena and Michelle will nourish and empower you to do the same for others.
LANA MARIE CUMMINGS, END-OF-LIFE COACH AND DOULA, LICENSED WILLOW EOL EDUCATOR® , PORT COQUITLAM, BRITISH COLUMBIA
❝This content is gold, and it is so well organized and so beautifully formatted.❞
KAREN HENDRICKSON, COACH, DEATH DOULA & EOL EDUCATOR, TAKE THE JOURNEY, COACHING FOR SUCCESS AND CO-FOUNDER OF DEATH DOULA NETWORK INTERNATIONAL, LICENSED WILLOW EOL EDUCATOR® , MAPLE RIDGE, BRITISH COLUMBIA
❝As a Willow EOL Educator ™ I get to use readily-available, quality content to deliver to all audience types. The program materials are complete and provide many options for delivery. I can focus my time on actual facilitation and delivery instead of developing workshops or promotion content. The valuable resources and incredible support from Reena and Michelle have definitely enhanced the credibility and growth of my business.❞
KIM DUARTE-OLTMANNS, SACRED GRIEF GUIDE, LICENSED WILLOW EOL EDUCATOR® , LAS CRUCES, NEW MEXICO
❝I’m fired up and ready to bring these wonderful heart-centered workshops to my community. I’m also thankful knowing I have an abundance of tools with the Willow EOL Educator Program to be successful in my grief work.❞
JO-ANNE HAUN, END OF LIFE ALTERNATIVES, END OF LIFE DOULA, EDUCATOR AND SPEAKER, CO-FOUNDER OF DEATH DOULA NETWORK OF BC, LICENSED WILLOW EOL EDUCATOR™, KELOWNA, BRITISH COLUMBIA
❝Being a Willow EOL Educator™ enables me to provide heartfelt, pragmatic programs that allow participants to dig deep within themselves, open their hearts, and experience those wonderful “ah ha” moments. The hard work has already been done and all my partner and I have to do is bring our own flavor to the delivery. Willow’s material and approach is world renowned and very well respected. I’m honoured to be a part of this incredible program.❞
EILEEN WOLFINGTON, BILINGUAL HEALTH AND WELLNESS PROGRAM COORDINATOR, LICENSED WILLOW EOL EDUCATOR™, ST. LOUIS, MISSOURI
❝Being enrolled in the Willow End-of-Life Planning Educator program is an incredible investment that has enhanced how I view my mortality. The group training I have received thus far is delivered with enthusiasm, kindness and compassion by two extremely knowledgeable women. I look forward to sharing their wisdom, tools and meaningfully designed curricula within my community.❞
CHRISTA OVENELL, FUNERAL DIRECTOR, LICENSED WILLOW EOL EDUCATOR® , VANCOUVER, BRITISH COLUMBIA
❝If Reena and Michelle don’t know something about heart-centered adult education and facilitation, it may not be worth knowing. They are quite simply the recognized experts in this brave new world of ‘exploring the reality of our mortality.❞
IRIS PARADELA-HUNTER, MAMA & CONNECTION STRATEGIST, LICENSED WILLOW EOL EDUCATOR™, VANCOUVER, BRITISH COLUMBIA
❝Willow’s workshops have become my touchstone of a nourishing group process. With reflective and thought-provoking questions, Michelle and Reena draw out our authentic and vulnerable selves. I’m inspired to take my next step!❞
BONNIE HOFFMANN, DIRECTOR, PINE BOX FUNERALS INC., LICENSED WILLOW EOL EDUCATOR™, SHERWOOD PARK, ALBERTA
❝The best part of being a Willow EOL Educator ™ is having solid workshop curriculums to deliver and Reena and Michelle to encourage me. This allows me to be present with my clients. I also love the graphics and the layout of material.❞
VALORIA WALKER, ADVANCE CARE PLANNING TRAINER, END-OF-LIFE DOULA, LICENSED WILLOW EOL EDUCATOR™, COLUMBIA, MARYLAND
❝The Willow Educator Program has been a great resource for me. I look forward to each training because they are engaging and informative. Reena and Michelle are responsive to my questions and committed to my success as an EOL Educator.❞
PAMELA CARTER, WHOLE HEALTH ADVOCATE CARE LLC, EOL DOULA, LICENSED WILLOW EOL EDUCATOR™, ATLANTA, GEORGIA
❝Dynamic program! Thank you Michelle and Reena for all the tools I need to be a successful EOL educator!❞
DEANNA COCHRAN, FOUNDER, CAREDOULA® CERTIFICATION PROGRAM & AUTHOR
❝Reena and Michelle are rock-stars! Their approach to all things living and dying is full of love and practical wisdom. Without reservation, I recommend Willow’s tools to all those called to be of service as an End-of-Life Doula.❞
DR. KAREN M. WYATT, AUTHOR, 7 LESSONS FOR LIVING FROM THE DYING
❝Reena and Michelle are pioneers. A magic combination of pragmatic and purposeful, Willow’s personal-discovery and planning tools will fire you up to get into action with your end-of-life planning and to live your best life.❞
JENNIFER LORCA, REGISTERED NURSE + END OF LIFE DOULA, WALK WITH ME CARE
❝Reena and Michelle are an essential community-building, capacity-increasing, and most especially heart-centered resource.❞
CHELSEA PEDDLE, DEATH DOULA AND OWNER, CIRCLESPACE: EMPOWERED END-OF-LIFE PLANNING
❝Willow’s tools are my go-to resources for helping people uncover not only what’s important in death but also how you want to live right now. Willow’s educational approach is heart-centred inquiry at its best.❞
TRACY CHALMERS, END OF LIFE DOULA & INSTRUCTOR, END OF LIFE DOULA PROGRAM, DOUGLAS COLLEGE
❝Willow's tools are thoughtful and practical resources that inspire deep reflection and positive change.❞
DR. BEVERLY SPRING, PALLIATIVE CARE PHYSICIAN
❝Willow’s tools help us to turn facing the truth of our mortality into a profound opportunity for connecting with what gives our lives meaning and joy. Their educational approach is accessible and insightful.❞
ASHLEY IRVING-SCOTT, LICENSED FUNERAL DIRECTOR
❝Reena and Michelle create an open and safe environment while still providing structure and focus. Learning with them totally changed my life. This work provides a wonderful foundation for my career in funeral services, enabling me to be more empathetic and present with the families I care for.❞
NANCY LEACH, AUTHOR, THE MINDFUL BOOMER: SKILLS FOR AGING AND DYING
❝We of the Western world live in a death-phobic and death-denying culture. Reena and Michelle lovingly guide us to confront the fear so many of us feel, so we might accept death as just a natural part of life. Willow’s approach to end-of-life education guides us in making clear decisions as to how we shall live and die. With their support, we have the opportunity to grow and become a wiser and more open elder.❞
HELENA CYNAMON, PRODUCER & STRATEGIC/IMPACT STORYTELLER
❝I’ve never felt so connected to people in such a fast, safe way. Michelle’s and Reena’s sharing, vulnerability, and authenticity gave us permission to do the same. It was ground-breaking, transformative, and essential reflections for the soul.❞
Join the Willow EOL Educator Program® and belong to a community dedicated to changing how people live and die in all corners of our world.
If you’re devoted to using your time and energy to do meaningful, life-and-death-changing work, Willow’s EOL Educator Program® will enrich your practice, expand your reach and enhance the transformative and practical impact for everyone you support.
Join the Waitlist!
Next cohort begins in early 2025. Opting in to our waitlist ensures that you are the first to receive more information when it becomes available.
By joining the Educator Waitlist you will also be subscribed to the Willow Newsletter.
Frequently asked questions...
If you don’t find what you’re looking for, please contact us and we’ll be happy to answer any questions you may have.
How exactly can I use Willow’s intellectual property in my practice / business?
When can I start to use Willow materials in my practice/ business?
What happens if I cannot attend any of the required sessions?
For how long do I have permission to use Willow’s materials in my practice?
Are the workshops recorded?
How much does the program cost?
Can I still use my own brand?
Can I modify the Willow Workshops® to suit my own style and practice?
Can I use Willow materials inside my practice / business if I’m not a Licensed Willow EOL Educator®?
Can we incorporate Willow Workshop®, products, and tools into our organization’s programming?
I’m employed by an organization. Can I be a Willow EOL Educator in my workplace?
How does the Willow EOL Educator® Program fit with other training I’ve done?
How does the Willow EOL Educator® Program fit in with other end-of-life training programs?
Can I get a refund if I discover this is not the right fit for me?
What are Willow’s plans to create new Willow Workshops® and materials?
How can I learn more?
Willow Co-founders Reena Lazar & Michelle Pante.
Michelle and Reena are pragmatic and heart-centered end-of-life planning educators and coaches as well as curriculum designers, presenters and facilitators.
With training in deathcare, conflict resolution and communications, they share a passion for using the conversation around death as a pathway to growth and healing for individuals, communities and the planet.
To learn more about Reena and Michelle, read their bios.
Are you ready to become a Willow EOL Educator®?
To register today, click the YES button and you’ll be guided to create an account, review the legal agreement and make your purchase. If you’re intrigued but not quite ready, please join us at an info session. We'll do our best to answer all your questions.
Register Now
